For this module find a business online that sells a product similar to yours and follow their social media presence and email campaign. Watch out for the following:
What days they post or email.
What kind of content? Video, picture, livestream etc.
Is there something that is inconvenient in their web presence? Broken links, too many clicks to get to content, unrelated content etc.?
Is there something you would do differently?
What did you find most interesting in your research of their strategies?
What strategies will you be using in your own marketing?